Home / Stocks

STOCKS

Ready to dive into the world of stocks? Learn how the stock market works, what drives individual shares, and how to read key indicators. Our book library, sorted by difficulty, covers everything from basic concepts to strategies, technical analysis, and risk management. When you’re confident, you can test your skills in a virtual trading environment with a funded simulated account.

Introduction

Investing in stocks (also called shares or equities) is one of the most popular methods for individuals and institutions to build wealth. Stocks represent ownership in a company, and investors typically buy shares to gain capital appreciation, dividends, and voting rights. However, like any investment, stock investing comes with its risks, and understanding these is crucial to building a successful trading or investing strategy. This academy will guide you through the core concepts of stocks, their different types, the factors influencing their price, and the risks involved in stock market investments.

A stock, or share, is a unit of ownership in a company. When you purchase a stock, you essentially own a small portion of that company, making you a shareholder. As a shareholder, you have the potential to benefit from the company’s performance through:

  • Price appreciation: The value of the stock increasing over time.

  • Dividends: Periodic payments made to shareholders from the company’s profits.

Stocks are traded on public exchanges such as the New York Stock Exchange (NYSE) or the Nasdaq. The price of a stock fluctuates based on supply and demand, and is influenced by various factors, including the company’s performance, market conditions, and broader economic indicators.

 

Types of Stocks

There are two primary types of stocks that investors can purchase:

  • Common Stocks: These stocks represent ownership in a company and typically come with voting rights at shareholder meetings. Common shareholders may receive dividends, though they are not guaranteed.

  • Preferred Stocks: Preferred shareholders receive dividends before common shareholders, and these dividends are often fixed. However, preferred stockholders generally do not have voting rights. If the company is liquidated, preferred shareholders are paid before common shareholders.

 

How Stocks Work

When you buy a stock, you are buying ownership in a company. The value of that stock rises or falls based on how well the company performs. If the company is doing well and generating profits, the stock price may rise, and shareholders could receive dividends. If the company struggles or faces challenges, the stock price could fall.

  • Dividends: Some companies share a portion of their profits with shareholders in the form of dividends. These are typically paid quarterly or annually.

  • Price appreciation: Investors buy stocks hoping that the price will increase over time, allowing them to sell for a profit.

Stocks are bought and sold through stock exchanges, and their prices are set through market demand and supply. The buying and selling of stocks are typically done through brokerage firms.

Factors That Influence Stock Prices

Stock prices are influenced by a wide range of factors, both internal (company-specific) and external (market conditions). Some of the key factors include:

    • Company Performance: The most direct influence on a company’s stock price is its financial performance. If a company is generating profits, growing revenue, or beating earnings expectations, the stock price tends to rise. On the flip side, poor earnings, declining profits, or bad news can drive the stock price down.

    • Market Conditions: Stocks are also influenced by broader market conditions. For instance, when the overall market is doing well (bull market), stock prices may rise across the board, and during market downturns (bear market), they may fall.

    • Economic Data: Macroeconomic indicators like GDP growth, unemployment rates, and inflation have a major impact on stock prices. Strong economic growth can lead to rising stock prices, while a recession can depress prices.

    • Interest Rates: When central banks (such as the Federal Reserve) change interest rates, it has a big effect on stock prices. Lower interest rates make borrowing cheaper, which can boost company profits and lead to higher stock prices. Conversely, higher interest rates make borrowing more expensive and may lead to lower stock prices.

    • Geopolitical Events: Political instability, trade tensions, or international conflicts can cause uncertainty, leading to fluctuations in stock prices.

    • Market Sentiment: Investor sentiment, driven by news, rumors, and events, can also sway stock prices. Sometimes market moves are more about psychology than fundamentals, with news or rumors driving prices up or down.

Risks of Investing in Stocks

While stocks have the potential for high returns, they also come with significant risks. Understanding and managing these risks is vital for any investor. Below are the key risks associated with stock investing:

Market Volatility

The stock market is inherently volatile, and stock prices can fluctuate widely in short periods. Volatility can be driven by changes in economic conditions, political events, or even investor emotions. This can result in both opportunities and losses for traders and investors.

Company-Specific Risk

Investing in a single company exposes you to the risk that the company may perform poorly. A decline in sales, poor management decisions, or an industry-specific downturn can negatively impact the company’s stock price. This is also known as unsystematic risk.

Economic Risk

Broader economic factors such as inflation, unemployment rates, or recession can affect stock prices. During economic downturns, most stocks tend to fall, making it essential to monitor these external factors.

Interest Rate Risk

Rising interest rates make borrowing more expensive, which can reduce corporate profits and cause stock prices to decline. This is particularly true for companies that rely heavily on debt financing.

Liquidity Risk

Not all stocks are equally liquid. Some stocks, especially those from smaller companies or less popular industries, may be difficult to buy or sell without affecting the price. Low liquidity can make it harder to exit a position when you want to, which can exacerbate losses.

Dividend Risk

While dividend-paying stocks are attractive to income-seeking investors, dividends are not guaranteed. A company may cut or eliminate its dividend at any time, especially during periods of financial difficulty, leaving investors without their expected income.

Risk of Total Loss

If a company goes bankrupt, shareholders can lose all of their investment. In bankruptcy proceedings, shareholders are last in line to be compensated, behind creditors, bondholders, and other stakeholders.

Inflation Risk

Inflation erodes the purchasing power of money. While stocks have historically outpaced inflation over the long term, high inflation can still negatively impact stock prices, particularly if it leads to rising costs for businesses or lower consumer spending.

Dilution Risk

When companies issue more shares to raise capital, existing shareholders’ ownership stake in the company is diluted. This can reduce the value of each share and negatively affect stock prices.

Psychological Risk

Stock investing often involves high levels of emotion. Fear, greed, and panic can lead investors to make irrational decisions, such as selling in a downturn or buying at a market peak. Emotional decision-making can be a significant hindrance to success.

Sector-Specific Risk

Different sectors of the economy have unique risks. For example, technology companies might face risks related to innovation and competition, while energy companies are impacted by fluctuations in commodity prices. Sector-specific factors must be considered when investing in stocks.

Regulatory Risk

Changes in government regulations or policies can impact companies, especially those in highly regulated industries such as healthcare, financial services, or energy. New laws or regulations can increase operating costs, reduce profits, or make certain business models obsolete.

Management Risk

The performance of a company is often heavily influenced by its management. A poor decision by management, fraud, or unethical behavior can lead to significant stock price declines.


By gaining a deep understanding of stocks and their market dynamics, you are better positioned to make informed investment decisions. While investing in stocks offers great opportunities, the risks involved require planning, research, strategic thinking – and possibly most of all, practice. Always approach stock investing with a balanced mindset, applying sound risk management principles.

 

CHOOSE THE ACCOUNT SIZE YOU’D LIKE TO MANAGE

Which evaluation fits you best?